VAIO

Make it Here

Make it Here
  • Content, Display, Experiential, Geotargeting, Influencer, Out of Home, Social
  • US

CHALLENGE

After breaking away from Sony, Vaio was having a challenging time as a stand-alone brand in the US. They wanted to focus on creative professionals and business travellers in the US market to raise awareness and present themselves as a viable alternative to Apple and other premium PC brands.

SOLUTION

We created a highly targeted out of home and digital campaign focused on websites and specific subway lines where the two audiences could be found.

RESULTS

We drove over 2000 new site visits, increased time spent in site by almost 400% and delivered over 400 hot leads, more than half of which led to purchase.