- Brand Development, Influencers Engagement, Social Media
CHALLENGEHilton wanted to improve ROI and attract potential guests to stay at its hotels.
SOLUTIONUsing psychometric profiling we created social media promotions that targeted users based on their personality traits. We created The Hilton Explorer app which enabled users to find their perfect getaway, based on their personality type.
- Increased CTR’s of between 250-750% for the best performing trait
- 35% increase in revenue
- 75% increase in ROI
- 10.2K unique views