Faraday Future wanted to be the most talked about story of the CES (Consumer Electronics Show) and succeed as #1 in the show for its high performance race concept, the FFZERO1. On top of that, Faraday Future headed into the show as a start-up- a new company entering a competitive field.
We briefed key top-tier media including the Financial Times, Reuters, Cnet, The Wall Street Journal, Vanity Fair, The Verge, Fortune, Time, and The Business Insider. We hosted a VIP Press Reveal Event that attracted 285 media members and 300 VIPS to the event. We released teaser content across social channels, engaging fans with a Virtual Reality experience, 360 Facebook ads, and an augmented reality app.
1,545 Media placements totalling over four billion media impressions. On social media 4.6 billion people were reaches, 320k interactions took place, 5M users viewed various videos, and a No.3 trending topic word-wide on twitter was achieved. The campaign generated 4,112 mobile app downloads, and won numerous awards for Faraday Future including: “Best Automotive” Award by Digital Trends, “Top Pick” Award by Mashable, “Best Car” Award by PC Magazine, “Best Car Tech” Award by tom’s guide, and “Best of CES 2016” finalist by engadget.