COTTON USA

#LoveMyCotton

#LoveMyCotton
  • Content, Design, Development, Social Media
  • Germany, Thailand. China, USA

CHALLENGE

Everybody loves cotton. We needed a campaign that wo stand out by sharing interesting facts, tips, DIY.

SOLUTION

The COTTON USA “I Love My Cotton” advertising campaign became a global phenomenon. We launched the campaign in key consumer markets to raise awareness and increase retail sales of U.S. cotton products. Activities included retail promotions, social media contests, and large-scale advertisements in high-traffic areas around the globe.

RESULTS

  • +25% reach on Facebook
  • +38% interactions on daily posts
  • +46% interactions on activation posts
  • +260% click through website