Everybody loves cotton. We needed a campaign that wo stand out by sharing interesting facts, tips, DIY.
The COTTON USA “I Love My Cotton” advertising campaign became a global phenomenon. We launched the campaign in key consumer markets to raise awareness and increase retail sales of U.S. cotton products. Activities included retail promotions, social media contests, and large-scale advertisements in high-traffic areas around the globe.
- +25% reach on Facebook
- +38% interactions on daily posts
- +46% interactions on activation posts
- +260% click through website